Does 3D Product Photography Benefits E-commerce Industry?

A website requires a lot of content to appeal the viewers as they connect better with a fully optimized site. For search engines also, it is essential to create a site that is user friendly so that it gets good ranking in the search results. Since it is true, however, when it comes to actually tempt the viewers or visitors, all what matters is the visual presentation. To convert the visitors to the customers, there is a need of high quality portfolio of products. And that is possible when you have shot amazing product photography. As far as the look and appearance of the site is concerned, product images play a major role.

Because no customers like to buy things from an online portal without seeing them properly so the need for mind blowing product photography arises. Therefore, it is important to understand the worth of nice 3D product images for ecommerce industry. Niches like computer accessories, garments, jewellery, footwear, electronics, personal care items, toys and handicraft products need 3D photography like hell to be noticed by the potential customer. Both for the business and customers, 3D product photography brings a lot of benefits in a single package.

Let’s dig deep in the benefits of stunning photography for both the parties:

For Customers

Customers have the privilege to zoom in the product to see the detailed view before buying. While the websites upload the product images from various angles and distances, 3D photography offers a pleasing view to the customers. People can turn the products using the scroller and then decide whether to buy the product. In order to not to miss the features or details of the product, 3D photography is quite helpful as it says a lot more about the product which not even the text description can.

As you go with the common saying “Pictures say a thousand words”, 3D images are much better than those. So you can clearly get an idea of how 3D pictures offer a pleasant appearance to the eyes of the viewers. And they feel as if they are holding the product in hand owing to the visual appearance of the product. However, with 3D images, you can induce confidence among the buyers of buying the product from you only.

For Business

From the business point of view, 3D product photography has a different yet interesting role to play. To highlight the product the way you want, product photography comes in handy. It is quite an effective way to showcase the product range and attract the viewers. Thus, it gives a push to your sales which results in more profits. Also, when you showcase the products to a wider audience in text form, chances are not so bright of the people reading that information. On the other hand, 3D images are highly appealing and presentable which helps the viewer connect with the picture. Also, it is great medium to exhibit your professionalism and creativity to a large group of audience. Not only 3D images look good but they also make your website award-winning and stunning. Because of the appeal of 3D images, people even recommend others to visit your site once at least.


With little efforts and some money, you can lend 3D feel to your ecommerce website. There are a lot of skilled photo editing companies who make it easy for the online store owners to add 3D images. Also, 3D images are attuned with all browsers; you should definitely consider getting some unique images related to your brand. Increasing the value and worth of your business is in your hands and that can be well achieved with interactive 3D product photography.

Related Posts