Disclaimer: This blog is for general informational and inspirational purposes only, based on publicly available information and personal insights. Images—whether of models, screenshots, or products—are for illustrative purposes only and do not depict actual subjects, scenarios, or views described. We do not intend to offend or conflict with any societal, cultural, religious, or political values.
A picture is worth a thousand words and can do real wonders which text cannot. One of the main reasons why images are important for e-commerce is that the images are the only thing that keeps the viewers hooked. With the customers’ inability to hold the product, the product images must look very tempting and attractive. But work on the genuineness also!
This image is used solely for illustrative purposes. We do not intend to offend or conflict with any societal, cultural, religious, or political values. Image Source: Pexels
Customers rely heavily on the color, size, shape, and quality of the product before buying it. Being an e-commerce owner, you can take it as an advantage by showing beautiful images that act as a storyteller. For e-commerce websites, it is essential to have high-definition images. Are the images quality or high resolution? To attract the viewers into buying your products, you have to show them crisp and optimized images.
Not having optimized images on the site means exploring a store with hundreds of garments of different sizes and shapes. Do you want to offer such an experience to the customers? To create a good website, optimize the images before uploading them on the site. Follow this tutorial if you are thinking of creating your own online portal:
Image Types
The most common image types are JPG, PNG, and GIF files. All three of these are quality types and deliver excellent viewing experience. For the web, JPG is great as it has a huge color palette to work with and also you can offer the quality your customers want. PNGs have higher quality than JPGs as they are transparent without any background. For the e-commerce portals, PNG format is usually used for logos because the logos have to look appealing.
Save the Images in the Right Size
Optimizing the images for the web is not that hard when you know the right size while saving them. Do you know why the sites load slowly? This is because the image size is much larger than required. Always make sure to save the image ina smaller size i.e. KBs or a few MBs. A properly optimized webpage loads in under 2 seconds and if it takes more time, the users jump back.
Dimensions
Before uploading the image to the portal, the dimensions of the image must be at 100%. Open all the images at 100% to view the image at the exact size so that when the viewers open the image on the web, it looks perfect.
Compress Images
Image compression is most important to reduce the file size. In order to remove the hidden data of the images, you should definitely compress the images. Photoshop is one way in which you can reduce file sizes without losing the quality of the images.
Conclusion
To sum it up, Photoshop is a wonderful software that has the capability to optimize the images for the web. Because the photos need to be eye-catching to the viewers, image optimization holds great importance. Only with optimization, you can create beautiful images because if the images are appealing but not optimized, Google will observe that and it will impact the SEO ranking of your site. So optimize the images and deliver a pleasant viewing experience to the visitors to turn them into customers.
