Running an e-commerce store with complete perfection is a tiresome job as not everyone can really solve the problems that may arise. Managing everything related to your business is possible only when you have right talent working with you. Non-organized tasks can tumble down the performance and reputation of your longest running portal. Perhaps, you are likely to lose a lot more than expected so being a successful entrepreneur,
I would suggest taking a look at these common problems. Understand these properly and adopt the effective strategies to resolve them:
Doubts and Queries
Never give any chance of doubts or queries to the customers as this behavior can divert you from the main focus. Always make sure to write engaging product descriptions in a clear manner so as the customers don’t send you doubting emails or else you will find yourself stuck into answering them only. Not doing anything constructive for the e-commerce store will land you into a problem that will further lead to trailing the viable revenues.
Don’t give the customers the chance of reaching you for little things that can be handled appropriately with some efforts!
Selling products on the online portals need to have the security features on the top notch. If the customers need security, you also need to be secure being the entrepreneur. It is the latest trend in the online storefronts because selling stuff to the public needs to be authentic and secure. Giving them the best of what they want from your store is your responsibility and saving their information is your duty. Encrypt the important data, passwords and the account information to make shopping safer and easier. Ever thought about this factor?
Shopping Cart Issues
The bounce rate of the site very much depends upon the success of the shopping cart page. You might have visited many portals where you have to spend a long time at the checkout page. Or there are some portals with bad customer service, have ever seen? If you own an e-commerce portal, the same thing can happen if the checkout page is not properly designed with the best plugins and tools. Yes, it can happen! So what to do?
Check the analytics of your site and track where you are lagging behind and performing well. After the proper analysis, work on the lacking areas and make the checkout process better than ever. With the fast and nice checkout page, customers love to shop even if you are a bit expensive. Give the option of guest check-out as the customer will be free of filling the chunks of information in every field.
No Reviews at the Site
Having too few or no reviews at thee-commercee portal is not a good thing for the success of your brand. You should ask the customers to leave a review if they are satisfied with what they have bought. Think of Amazon, it has a lot of reviews for every single product that helps the customer make a fair decision of whether or not to buy that. To have people give a review or rating, display a button at the checkout page asking them to “Give your Opinion” on the product. Yes, it is difficult to gain the trust of the customers. Perhaps, not impossible!
Likewise, keep one factor in mind of never forcing them into anything. Asking for a review is FINE but not allowing them to leave the site without the review may frustrate them. Do you want to annoy them and lose the potential customer? Getting reviews are helpful for the future customers as they can make a better decision.
Enhance the website for better user experience and they will promote your brand enthusiastically!