Importance of Good Packaging For a Product

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Good Packaging For a Product This image is used solely for illustrative purposes. The individual(s) portrayed are models and do not necessarily identify with or represent the subject matter of the article. Image Source: Unsplash

Importance of Good Packaging: Think of a product and you will get the visualization of how it looks. Isn’t it? Say, I talk about Maggi, the world’s famous noodles that are recognized globally. What picture do you get? The yellow packaging with the image of noodles on the top, am I right?

Importance of Good Packaging

Good packaging has the potential to make or ruin the success of a product. The concept of packaging came into the limelight when the trend of packaged products caught fire. It is very clear that most online customers buy a product due to its beautiful packaging that brings the customer’s attention aloft. Majorly, visual experience attracts viewers and increases their buying potential.

To make your website perform off-the-charts, it is good to add some reviews about the product packaging. Starbucks is a coffee brand and whenever we think of it, its logo and cups come to our mind. Why? Because logos and images leave an everlasting impact on our minds! It doesn’t matter much what’s inside the cup or can or bottle but the beautiful packaging really does.

How does it Matter?

For eCommerce operations, it is extremely important to make the customers feel genuine about your brand. However, it helps them welcome your brand into their home with 100% satisfaction and happiness. To create such an image in their minds, show them the beautiful side of product packaging and make a winning moment. A few points are there to ponder upon for successful relations with your customers, check them out.

Stay Simple yet Strong

Though product packaging has a lot for the customers, being over-showy can lead to a decrease in the number of customers. To showcase a brand, packaging plays a major role but not if the outer design is not appealing and soothing to the eyes.

You don’t always have to design a fancy package to stand out from the crowd but simple packaging will do. Let’s take the example of eBay which sends over parcels to customers from third parties and only has a simple logo on the outer box. Put simply, it depicts that eBay is the sender which is an instant impression on the mind of the receiver and no special fancy packaging was required.

Such packaging convinces the customers about the genuineness of the product and makes them feel as if the product belongs to eBay. It plays a swindle to the excitement of the customer by delivering a third-party product through an eBay box package.

Nice Packaging Helps Induce more Interest

Nice product packaging tempts the viewers to know more about your brand. Think of a beautiful package that you might have seen on your last visit to the grocery store. You will immediately pick the product to see the packaging clearly but not the product. However, the thing that lured you was the packaging and not the product itself. It clearly indicates that once you were satisfied with the package, the next step was to move ahead to know what the product was. Wasn’t it?

Owning an eCommerce brand is a bit easy as compared to selling it in land-based stores. Yes, you heard it right. To let more people find you, a common goal must be to supply your products to at least one store and have them shelved.

It is believed that 66% of customers try a product owing to the eye-catching design. So why not design a beautiful package to land like a rock star in the market?