Customer is the king! The success of a website depends upon the customer satisfaction especially when you own an ecommerce portal. One of the best ways to optimize the retail portal is by adding a user friendly navigation bar, detailed product pages and the right pricing labels. Even after so much of the work, sometimes your campaigns fail. Why?
Because in this digital era, people like interacting with the site from which they are buying the products. To win the customer trust, it is essential to converse and listen to them. For that, either you can talk via mail or phone. But are they the instant tools of communication? Of course, not!
So here the most reliable and trustworthy medium is LIVE CHAT that allows the customers to get answers to their queries instantly. However, I am noting down something important about LIVE CHAT to enhance user experience.
Easiest Way to Connect
Shoppers always find it fascinating to solve their queries instantly rather than getting the answers via mail. During the buying process, the buyers keep on moving with the shopping if they get assistance at crucial times. Whenever any shopper set out to the checkout page, you can add a LIVE CHAT box close at hand to help them with their doubts. Like, they might have to ask about the shipping charges or time of deliveries which can be answered by a real human without more ado.
Identify the Shopping Pattern
With the LIVE CHAT option, you can identify the trend that your customers follow while shopping. To get inside the customer’s mind, start chatting with them if you find them lingering upon some product. Guide them through the purchase step by step and make the shopping experience enhanced and superior. However, it will increase your sales as they will definitely recommend your portal to others owing to the fantastic assistance they have got.
Call the Existing Customers
After adding the LIVE CHAT, call your customers if they like it. Once when you will understand the shopper’s behaviour of buying like which products are they showing interest in or how much money are they willing to spend on or anything that defines their shopping pattern, it would be easy to take feedback. Keeping a track of these things is possible with LIVE CHAT though. However, with the collected data, reorganization of the website is made easy as you can work upon the less highlighted pages and deliver something more beguiling and eye-striking to get their attention.
LIVE CHAT option is the best tool to establish a personal connection with the customers. Undeniably, it improves the user experience and kick-start the sales revenues. So when are you going to add this remarkable feature on your portal?