During the holiday season, ecommerce websites get huge traffic of genuine customers. People like to shop in the sale period especially in the summer season. This season continues till Christmas and people can buy everything ranging from apparels, footwear and accessories etc. at handsome discounts. Perhaps, you being the store owner must think of upgrading the web portal as this is the crucial time to attract the viewers.
People are likely to visit more during this period so be prepared ahead of time by doing an incredible makeover of the portal. Don’t take this opportunity for granted because a little upgrade can bring a jolt of traffic. Let prospective buyers visit your tuned website and avail the benefits.
Get Google Shopping
Google shopping is the new feature that Google has been offering to the people. Get Google shopping to list the products and show them directly in the search results when a user searches for that. Suppose, your portal has yellow scarf, when anyone searches for it, he or she will get a direct link to your website where the purchase can be made. Since Google is an affordable platform that leverages your revenue to a great extent, you can reap maximum benefits out of it if the site is authentic enough.
Create Relevant Videos
People love watching over reading! So why not implement this strategy for your online store? Video content is a perfect marketing strategy for the online stores as people can spread word through YouTube also. The major benefit of the videos is that more and more people can connect in a better way. Videos are visual storytellers that hook the viewers for long and you can convey the message effectively.
Competition is at the top notch and for e-commerce, it is highly important to beat the competitors for the same product range. So with the competing companies, you need to have the urge to present your site in a better manner. If your website demands an upgrade, the summer season is the go-to-deal for that. Also, to optimize the site, go for mobile site or application that people can access at the ease of their fingertips. Anyone while traveling can use the mobile site to do the purchases and don’t have to wait for the laptop to visit the website in urgency.
Better Return and Refunds
I recently made a purchase from an anonymous website and after receiving, I did not like the products. So I contacted them to return the package and to my surprise, they did not have any return policy. Rather they asked me to return the packet and the return cost would be borne by me. Isn’t it a bad thing? You of course, would never want to do that with your customers, will you? Offer the convenient return policy to the customers so that they can rely on you and can make the purchases with relaxed mind.
Such an experience makes the one time customers the regular ones. Earn big profits with the best return and refunds.
Make the most out of the summer season as once it’s over, you have to wait for the whole another year. Tune up the website and motivate the customers even when sales are OFF!